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Physician's Guide to Doctoring with Bradley B. Block, MD

This is a podcast that answers the question, "what should we have been learning while we were memorizing Kreb's cycle?" This is a practical guide for practicing physicians and other healthcare practitioners looking to improve in any and all aspects of our lives and practices. Physician and non-physician experts are interviewed on a wide range of topics to help us with personal and professional development.
If you want to share you expertise on the podcast, please email me at or @physiciansguide on Twitter.

Jul 15, 2020

Kelley Knott is the Co-founder and VP of Marketing for the healthcare marketing agency, Intrepy. She is a highly experienced physician liaison and has a background in consulting for medical practices and health systems on how to build new patient referrals and create digital marketing strategies. She developed the first of its kind online physician liaison training platform, Physician Liaison University™. It is designed to help physician liaisons become more effective at driving new referrals and streamlining training for hospitals and private practices.

For physicians just starting out in practice, we talk about how to best utilize your time when meeting referring physicians, as at the start, you will be your own liaison. We discuss how best to guide your physician liaisons in order to increase your referrals, what metrics can be used to find out how successful your program is and provide incentives.

She can be found at and

And she is very active on both Linkedin and Twitter at KDKnott and @KelleyKnott