Preview Mode Links will not work in preview mode

Physician's Guide to Doctoring with Bradley B. Block, MD


This is a podcast that answers the question, "what should we have been learning while we were memorizing Kreb's cycle?" This is a practical guide for practicing physicians and other healthcare practitioners looking to improve in any and all aspects of our lives and practices. Physician and non-physician experts are interviewed on a wide range of topics to help us with personal and professional development.
If you want to share you expertise on the podcast, please email me at brad@physiciansguidetodoctoring.com or @physiciansguide on Twitter.

Jun 21, 2022

Dr. Chester Zoda’s education company “Digital Doctor,” helps doctors build passive income with online courses. At the start of the pandemic, Dr Zoda was working 80–100-hour weeks and feeling burnt out and overworked. He wanted to spend more time with family but was unable due to clinical obligations. He wanted to find a way to make extra money, so he created an online course teaching digital marketing via Facebook advertising.

His first online course made $5,000 in the first month of launch and was featured on the frontpage of Oberlo magazine. He started taking on additional clients on-the-side, helping Ecommerce and Digital Marketers launch their online courses. After many requests, he eventually decided to teach his methods to a small group of doctors.

In late 2020, he left clinical practice completely to focus on the business we discussed today. He teaches healthcare practitioners how to create online courses. There are patients (and other clinicians) throughout the world who will pay for us to tell them what we say to our patients or trainees each day. What I think he has mastered most, is how to use the search engine algorithms to set up ads that will show up in our target audiences. How to make sure we show up at the top, which works as social proof that we are the experts we claim to be and thus deserve what we charge for our courses.