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Physician's Guide to Doctoring with Bradley B. Block, MD

This is a podcast that answers the question, "what should we have been learning while we were memorizing Kreb's cycle?" This is a practical guide for practicing physicians and other healthcare practitioners looking to improve in any and all aspects of our lives and practices. Physician and non-physician experts are interviewed on a wide range of topics to help us with personal and professional development.
If you want to share you expertise on the podcast, please email me at or @physiciansguide on Twitter.

Oct 7, 2020

David Liljigren is the COO of ADK America where he leverages nearly three decades of experience in helping healthcare organizations and physicians harness the power of branding and communication to navigate through change and achieve growth. Throughout his career, David has helped such corporations as Hisamitsu Pharmaceuticals, GE Healthcare IT, Blue Cross Blue Shield of Florida, and The Nielsen Company powerfully translate brand strategy into concrete organizational action.

We discuss identifying our brand and how best to market this, how to find our audience, and how to market without cheapening our brand or the profession. We also talk merch and how COVID has affected marketing medical practices.

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