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Physician's Guide to Doctoring with Bradley B. Block, MD

This is a podcast that answers the question, "what should we have been learning while we were memorizing Kreb's cycle?" This is a practical guide for practicing physicians and other healthcare practitioners looking to improve in any and all aspects of our lives and practices. Physician and non-physician experts are interviewed on a wide range of topics to help us with personal and professional development.
If you want to share you expertise on the podcast, please email me at or @physiciansguide on Twitter.

Feb 27, 2023

How do you connect to your patients and your community? Dr. Block welcomes Bryan Cush, MS, Co-Founder of Tidal, a company that works on helping physicians connect to the right healthcare audience. Learn about how to ask for reviews from your patients, what is the best platform for that, and if you really need to pay attention to your website's SEO.

Bryan’s focus on healthcare stems from a decade-long personal crusade. A parent suffering from an undiagnosed illness led him into an often bewildering and even contradictory maze of diagnostic approaches, tests, re-tests, treatments, and re-treatments that took a full ten years to resolve. This experience taught him how intimidated and confused patients and caregivers can feel. And he learned first-hand the stresses and challenges laced throughout the system.

As a result, he wants to create systems where patients can more easily identify the right doctor on the first try. He is determined to help people avoid the headaches of the healthcare runaround while helping his clients gain increasing success. Bryan also understands the internal mechanisms of the industry, which allows him to bring value to a range of healthcare-aligned enterprises.

Bryan Cush's LinkedIn:

Tidal's website:


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The ideas expressed on this podcast are those of the interviewer and interviewee and do not represent those of their respective employers.