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Physician's Guide to Doctoring with Bradley B. Block, MD

This is a podcast that answers the question, "what should we have been learning while we were memorizing Kreb's cycle?" This is a practical guide for practicing physicians and other healthcare practitioners looking to improve in any and all aspects of our lives and practices. Physician and non-physician experts are interviewed on a wide range of topics to help us with personal and professional development.
If you want to share you expertise on the podcast, please email me at or @physiciansguide on Twitter.

Aug 5, 2021

Nate Brown is a perpetual student of the world’s greatest experiences and the people who create them. Having spent the first decade of this career managing a complex technical support environment for Occupational Health and eLearning software, Nate transitioned to Customer Experience 2015. After authoring The CX Primer, Brown was dubbed the “CX Influencer of the Year” by CloudCherry in 2019, and a top global CX thought leader by over half a dozen organizations and associations. As a passion project, Nate created CX Accelerator, a first-class virtual community for Customer Experience professionals. Nate currently serves as the Chief Experience Officer for Officium Labs and can be found at a variety of conferences speaking and training on the CX topics he loves. Find his podcast at Podcasts — Officium Labs

We discuss the brand promise – what does your brand stand for and what promise is it making and what expectations are you setting? He teaches us about the peak-end rule. Your patients will remember the first and last impressions most, so what are you doing to maximize their experience at those key points. When his daughter had surgery at Vanderbilt, they were given a “journey map,” so they’d know what their day was going to look like and this concept could be applied to many of our patients’ journeys. Lastly, with a coming “great resignation,” what we can do to create a culture of appreciation within our practices.

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